If you have been here before, you will notice the place got a makeover. New site, new look, every one of my videos lined up in one spot, and a lot more on the way. If you are new, pull up a chair. I am writing this from the porch, looking at the barn in that picture up top. The tractor and the pickup are still out front. Some things you do not replace. You just get better at using them.

Getting back to it

I will be honest with you. I got away from this site for a while. Life, business, and a few hundred other things that all felt urgent at the time. You know how that goes, right?

Here is what I learned coming back: getting back to something is harder than starting it. Starting has excitement going for it. Getting back has a pile of "I should have" sitting on the step. The trick is the same trick I learned on the farm. You do not muscle it. You set up the leverage so showing up gets easy. More on that in a second.

Why a crowbar?

When I was 12 or 13, maybe 14, I had a job on the farm that a kid that size had no business doing: moving a tractor tire. Not a car tire. A tractor tire. Seven or eight hundred pounds of rubber that does not care one bit how strong you think you are.

I could not lift it. Nobody could. But I figured out real quick that with a long enough crowbar, I could walk that tire anywhere I wanted. By myself. The tire never got lighter. My bar got longer.

Years later, my Amish buddy and I mounted, dismounted, and resurfaced a five-ton millstone so it would grind grain better. Five tons. Two guys. No forklift. No electric anything. Just long pry bars, block and tackle, and knowing exactly where to set the fulcrum. We moved a rock the size of a car with our hands and our heads.

That is the whole idea of this site in one sentence: Heavy things move easy with a longer crowbar.

Hard work is not the secret

This one took me too long to figure out, so let me save you the years.

Look at anybody who built real wealth. It was not the hard work. Plenty of good folks work themselves into the ground and have nothing to show for it but a bad back and a tired truck. You know some of them. Maybe you have been one. I have.

The ones who got somewhere took their hard work and put a lever under it. Tools. Systems. The right people. Knowledge somebody else already paid full price for. They did not push harder. They pushed from the long end of the bar.

Health, wealth, and relationships are one thing

We like to keep these in separate boxes. Health over here. Money over there. Family and friends in a third box on the shelf. Here is the thing: they are welded together.

Run yourself down and watch what happens to your decisions, and then your bank account. Get your money in a mess and feel what it does to your sleep and to the people at your dinner table. Fall in with the right people and doors open that no amount of grinding would have opened. Pull on one and the other two move. That is leverage too, and it cuts both ways.

So that is how this site is built now. Three main things: Health, Wealth, and Relationships. And Happiness? Happiness is not a fourth box. It is what shows up when the other three are working. It is also the one thing nobody can hand you. You build that one yourself.

Rule number one around here

Do not take advice from somebody who is not where you want to go.

That is rule number one, and I hold myself to it too. So you will get my own forty years of scars and wins, and you will get people who have actually done the thing. Not theories. Not gurus selling you a map to a place they have never been. If somebody is not where you want to be, smile, nod, and keep your hand on your wallet. :)

How to use this place

Three steps. They work on tractor tires, millstones, and lives.

1. Pick one heavy thing. Not ten. One. The thing in your health, your money, or your relationships that has not budged no matter how hard you pushed.
2. Find the lever. A tool, a lesson, a person who has already moved that exact thing. That is what the lessons and videos here are for.
3. Set the fulcrum and stick with it. The tire did not move on the first push either. Leverage compounds. Show up, lean on the bar, and the heavy thing starts to roll.

What is coming

More lessons, pointed at the right things and nothing else. Tools for your head, your body, and your heart. Straight talk from me and from people who have earned the right to give it. Every video I make, right here on the site, filed where you can find it. And a free email so you never miss one. The signup is right on the home page.

I am going to give you crowbars up the wazoo, as I like to say. Grab one. Find the fulcrum. Let's go move something heavy.

Welcome back.

Take it Easy!

Cheers,
Andrew Easy Anderson

The Pygmalion Effect. Why What You Think The Outcome Will Be In Life Matters More Than Ever

So you think you are going to do well with your next Marketing Campaign or dealing with a loved one or colleague? This is good because if you don’t, it impacts the outcome of your campaign and outcome of the interaction you will have with that person, believe it or not. Read on and you will find out why.

As an update, there have been some recent experiments in Quantum Physics that prove this theory out to a scary degree. The experiments prove that intention does indeed have a measurable effect on the outcome of Quantum reactions.

Every once in a while, a light bulb goes on for me (incandescent ones, I don’t do fluorescent. Hey, the Air Force banned them for a reason) when thoughts come together that have been brewing for some time.

I happened to be going through some of the piles of books that I have and came across “The Power of Positive Thinking In Business” by Scott W. Ventrella.

I had read and own a first run copy of Norman Vincent Peal’s classic, “The Power of Positive Thinking.” Good book indeed and it runs along with “Think And Grow Rich” by Napoleon Hill.

I had casually read through it before, and it had not tripped my trigger, although I had lent it out to several people and one person in particular gave it credit for changing the course of her career and leading her to go back to school for her Master’s Degree. Still, I had not revisited it.

But as I opened it up it this time I came across a section that I think sums up one of the keys to business success, and success in most areas of our lives: this is called the Pygmalion Effect.

For those of you that do not know what it is, here you go. In mythology, there was a sculptor who sculpted a beautiful woman. He poured his heart, soul, and all of his skill into the sculpture. It was so perfect that he fell in love with it, and he wished it were a real woman and named her Galatea. Well, the Goddess Venus saw this and actually made Galatea into a real live woman. Thus arose the Pygmalion effect, where you get what you wish or expect.

Spring forward several thousand years, and we end up with one Dr. Rosenthal of Harvard.

He did a famous experiment where he went to a school and pulled the names of three teachers out of a hat at random. He also pulled the names of some students at random. He then told the teachers that they were the three best teachers in the school and that they were going to be getting the best students to see how well they could do with them.

At the end of the year, on average, the students’ performance was 20 to 30% higher than the rest of the school.

This experiment was conducted over 300 times with similar results. In essence, when the teachers thought of themselves as stars and that their students were gifted, the teachers treated the students as gifted, and both the students and teachers performed up to these expectations.

For me, this was mind-blowing that such a simple thing could increase results dramatically. But, then again, it does seem to fit in the realm of common sense and from what I have observed over three decades working with people.

In fact once in one of my early sales job I had a sales manager name Robert that demanded that when he asked you how your were doing, that you always replied with something positive such as ” I am doing GREAT” or ” I am doing Fantastic”.

At first I really thought he was a nut job as I saw him fire and literally take out Jim, our 2nd best salesman, on the spot one morning when he said he was having a crappy morning, and he started to go off on a tirade about Robert and his dumb “be positive policy” . Robert told him to shut up and right then and to take it outside, I said whoaa… Well, Jim got about 4 more ” non-positive words out” and it never made it outside because Robert had a wicked right hook and dropped him like a rock and said he would not tolerate it at all. Guess what, he meant it. No whishy washy mamby pamby HR policy there.

He would not tolerate any negative talk at all amongst the sales people, and he meant it. No whining or complaining, no bitching or moaning. If you had a complaint or issue, you had to frame it in a positive fashion. He knew how important that it was to do this.

The proof was in the pudding as it were in that our sales group out sold all others by not just 10 or 20% but by a whopping 1,500%. No one else was even close to our group. It made me appreciate and respect that whole policy. Perhaps this is why I have such a low tolerance for negative and whiny people. I know how truly destructive this seemingly innocuous, poisonous behavior can be to all people around that person. The only exception to this rule is if I think the person is worth redeeming. Otherwise, I let them wallow in their own self-produced misery of a life. Stay away from me thank you very much.

Now back to the Teachers and the phenomenal results that were produced. What was funny (OK, perhaps not) is that rather than this being embraced and implemented on a wide scale in schools across the country, this caused a flurry of criticism within the teaching community as they said results are irrelevant. I am not kidding or making this up.

They felt that children should feel good about themselves and not be compared to others, and that there must have been something else going on. So rather than being implemented on a larger scale, they did not adopt it. Got to love Liberal Progressive Teachers Unions, but then again not.

Professor J. Sterling Livingston also did experiments with management in business with, as you may have guessed it, the same results, and those results were published in the “Harvard Business Review.”

Even Peter Drucker seems to weigh in on the subject as well.

“The best way to predict the future is to create it.”
— Peter F. Drucker

I think if you look, you see this with a great many of the successful entrepreneurs and companies out there.

Bill Gates, Steve Jobs, Warren Buffett, Richard Branson, and Ashley Qualls (more on her later) all have one thing in common. They expect success from themselves and those around them.

Now, how can you implement this in your own business?

Make sure that everyone buys into what you are doing. Do not tolerate negativity about what you are doing from anyone, even if they are just joking. Talk to the person and tell them that you do not want to hear it nor can they talk to anyone involved that way. If they don’t get it, get rid of them. Seriously, your business may depend on it. While this may seem harsh, the subconscious mind is a funny thing and picks up on the smallest things and tends to expand on them. Good, bad, it goes to town on them. One negative person in an organization may be costing you thousands and thousands of dollars or more.

Plan for success by making sure that you think through what is going to happen once you get there.

But perhaps more importantly, there is a lesson in this for all of us. Now, do you have to be sickeningly sweet and Politically Correct all of the time? No, and point in fact, being PC all of the time can also have a negative effect on profits as well. But of course, just use common sense. Don’t allow people to share being in a bad mood, or making negative non-productive opinions. Make them couch their speech in a positive fashion. This can take months to break bad habits, but you will notice not only are people more productive, but they feel better about themselves.

Your expectations also play a large role in our own performance as well. You need to start expecting success in your business and in the rest of your life. Your outlook plays a large role in your conscious and subconscious actions whether you realize it or not. That is a reason why you should avoid negative people like the plague. Especially when you are in start up mode. Actually, you should avoid them all of the time. I put a link to it in the PS below.

That is not to say that thinking “I am going to do well” in your business is going to take the place of research and educating yourself, and work, but your expectation of doing well or mediocre may have a much larger impact on your success than you ever thought.

Thinking and expecting that you are going to get 8% returns versus 21.5% could be the difference between actually getting either result.

It might just be worth “thinking” about.

Have a wonderfully profitable day. And, I have faith in you. Now we just need to make sure you do as well. Plus, it can and will make a huge impact on how Happy you are in the future. Happiness is not a destination, but a choice we make daily.

Cheers,

Andrew “Easy” Anderson

Take it Easy!

Cheers,
Andrew Easy Anderson

Welcome to The Longer Crowbar and Andrew Anderson. Today we’re gonna talk about IF and keto and carnivore, and I’m gonna put this in my keto group. I’ve got 70,000 people in there. I started it, it’s like 3,300 and probably 78-ish days, give or take a couple, ago. 

00:19 Personal Journey with Keto

And one of the things that I wanted to do was I wanted to make more money ’cause a friend of mine who was doing keto said, “God, I could think better. I could get my thought process gone. I’m making better decisions.” And that part mostly true every once in a while. I’m not sure if I make good decisions or not. Right? We are all there, but one of the things is though that when your body starts running on ketones instead of carbs. 

And I think I got into this, I ended up calling the best doctors in the world. And back then, eight, nine years ago, I could get ahold of them. I mean, I’ve got some, like got ahold of Dr. Ludwig, and there’s a whole bunch of ’em. I don’t want to name names. And then I got involved in putting on conferences, and so I was a deep dive into it. 

01:05 Health Benefits of Keto and Carnivore Diets

If you spend a couple of weekends in a row diving into what keto, and metabolic health is, and low carbs, and even carnivore, or just healthy eating, you are going to get more education than the doctors do going through eight years of medical school, and that’s still the case. They’re lucky if they get a total of one whole day spent on just how eating impacts your health. I kid you not; go look it up. It’s absolutely flipping crazy. 

And so anyway, 3,000 days later, feeling great. 

01:42 Current Lifestyle and Diet

I’m doing mostly carnivore, and I had not been working out. I’ve been probably maybe working out a total of 45 minutes a week for the past couple of months. I know I should be doing more, but I don’t. Not showing off here, but the guns are there. That’s it. That’s 45 minutes a week, and same on both arms. That’s not weak or well, whatever. I usually don’t like doing that, but just to prove that it’s there. 

And I’m doing mostly carnivore, probably 95%, 96%, 97%, maybe 98%, 99%. And I just eat meat. I’ll eat cauliflower once in a while and once a blue moon I’ll eat a salad, but they don’t really agree with me. Once I went at least eating keto, and then on the carnivore, my health got better. I lost weight, all my aches and pains went away. My recovery’s a lot faster. I need less sleep. My whole day is, I don’t have these massive up and downs. My mood overall, I don’t get depressed. 

02:44 Encouragement and Recommendations

I don’t get the seasonal, you know, sad thing, but that helps ’cause I moved to a place where it’s a lot sunnier, but be that as may, definitely look into keto and carnivore. It’s amazing what it can do. It pushes off dementia. It pushes off a lot of the autoimmune disease, arthritis and stuff. I’ve seen people that do it go away. 

There’s some really good guys out there, Sean Baker. Man, they’re gonna kill me ’cause I’m not gonna remember ’em at the moment. And there’s a local guy here in Nashville too. Ken Berry, Dr. Ken Berry’s a good one. And if you go in my IF and Keto group, there’s a ton in there too. I’m not really, I’ve been ignoring it ’cause I’ve been so busy with work, but we’re gonna get that back up and going. And I’ve got a book coming out called Eat Fat and Get Skinny. 

03:35 Final Thoughts and Conclusion

So anyway, I just wanted to say, hey, listen, if you’ve ever thought about doing keto or carnivore, do it. The results, as you can see, they’re flipping amazing, and you’ll feel better. Your sex life will get better. Well, as long as you have a partner, that you’re attracted to, I guess, so. And your thoughts are gonna get into sixth gear, and I keep at that turn. Go ahead and YouTube it.

And what happens is, and I explained the physiology of it, I don’t wanna do that here, but your hormones get in sync finally because we were never made to eat wheat. We were never made to eat vegetables. There are no essential vegetables, and that’s why. And I’ve got a relative who was a vegetarian, and she’s got dementia. Female vegetarians have the highest incident of dementia there is because they don’t get enough essential nutrients to keep your brain going. And you need cholesterol. Okay? That’s the other big myth. You need cholesterol. If you want to be able to have sex, if you’re a man or a woman, it’s way more fun if you have it.

And so, and I’m not even gonna get into why statins are bad for you and all the other stuff, but basically every conspiracy theory out there has been proven correct in the past year and a half. 

So anyway, just wanted to say if you ever want to try it, If you’ve got a business, you wanna make more money, try keto, try carnivore. You’ll be glad you did. Okay. See you. That’s it.

 For more on health, wealth, and happiness, visit: https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

Hey, there! Andrew Anderson. This is Cigar Sunday. And I wanna bring up a point about whether or not you have written procedures and plans for pretty much everything that you’re doing. A lot of your employees or your team members may resist this, but you need to have a book that you can flip open, not on a computer screen, I know there’s a bunch of fancy ones out there, but that you can look, open, and this is how we do this. This is step one, two, step two, step three, step four. And I’m amazed at how many companies don’t do that. Like 90% don’t, at least the ones that we run into. That can make such a huge difference on your profitability. It’s not even, it’s not even close to funny. 

And then, if you don’t understand what’s going on, usually that process can be shortened down quite a bit. And especially now if you’re using Ai, you can cut your time on doing things by 30%, 40%, 50%, 60%, 70%. 

But to do Ai and integrate it correctly, you’ve gotta feed it to procedures and all the steps. And oftentimes, when we go in and we install systems, we automate through Ai, a lot of things, this is the first time that they do that. And we can do the Ai automations fairly quickly nowadays. We’ve been doing ’em, I don’t know, for three or four years now. Four years. But the thing that is, typically the first step is to systemize whatever they’re trying to do. 

So, I’ll put out a sheet somewhere, and I know this is basic stuff, but I’m telling you, if you don’t get it, it’s like not tying your shoelaces when you’re running a race. You’re gonna eventually trip, and the results are not good.

So, see if you can get your systems in place for everything that you got. Just spend a Sunday if you’re the owner or the manager, and get it put out. And there’s some tools with Ai, you can do it, but just get out a pad and pencil if you’re a pencil, or if you’re a typer, do that. But just go look at everything that you guys do from sales, to client intake, to client fulfillment or product fulfillment if you’re doing services, and write it down to get a system in place. 

And then, once you get ready to do your Ai with it, it’ll go like that. And we can usually save, when we install Ai in any given procedures, we can usually save at least 70% of the time. And it’s oftentimes like 99.9%, like things that used to take 3 or 4 or 5 hours, we can get done in 10 minutes.

So, take advantage of it, just the thought. I hope you have a great and profitable day.

Take it Easy!

Cheers,
Andrew Easy Anderson

Hey, there! Andrew Anderson. Customer service makes a big difference. So, I wanted to tell you a story today. Stopped in and got a cigar. It’s Sunday, so it’s Cigar Sunday. And I wasn’t looking at the time, and I went to open up the place, you know, knock on the window and stuff. It looked like they were open; there were cars.

And the guy came over, opened the door. And I looked, it was like 18 till. It was, they weren’t even open 20 minutes, and the guy was really nice. And they said that, you know, as long as I’m here, let people in. 

And it was just, you know, I’ve been to places before where the idiots would not open the flipping door, and there was people waiting in line, and you could see employees doing stuff.

It’s like, any more good customer service will make you stand out. And it’s not even good customer service, just normal stuff. Be a nice human being. Respect the money. You know, never get mad at it. They’re doing you a favor by coming in. 

So anyway, that’s my tip for today. Hope you have profitable month. 2025 is gonna crush it.

For more on health, wealth, and happiness, visit: https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

So we’re doing the final touches of our bomb proof yogurt at L. Reuteri. This is the stuff that makes oxytocin in your system. And it gives collagen in your skin. It helps with testosterone and estrogen production, correctly in men and women, and it’ll calm your ass down. There’s no other better way to put it.

And what I’m doing now is I’m taking some of the mother, and I’m gonna put this in each one of these jars here. That’s enough to get it started. Good tablespoon. Make sure we got enough in here to get all of these going. Put that in there, and then we’ll mix it up here in a minute. And then we’ll go back and divvy it up some more.

And that’s going to be about it. And then we’re going to put it in the sous vide at 99 degrees is what I like to go at. We’ll put water in here, and then it goes for thirty six hours. I’ve got two tablespoons of carbohydrates in here that it’ll eat it up. 

When you’re doing this, you want to use pure inulin powder. It’s definitely the best. I know people try and do it the other way, with other things, but it just doesn’t work out as well. 

And I’m going to make 5 quarts of this here. This is organic half and half is what we’ve got in here, and I’ll wipe this off so it doesn’t get in there. And then once I mix these up, I’ll put these in the sous vide for 36 hours, and it’s about almost 8:00 at night. So, it’s Sunday. It’ll be ready 8:00 on Monday morning. 

And that’s gonna be about it. There’s not too much more excitement. You can watch me mix this up. And when I get this up, I’ll put in, actually, the only one I know of that I paid to have the content of this, the protein and carbohydrates and the dietary content of this batch that I did quite some time ago. So that’s gonna be it, and then I’ll show you the end result on Tuesday. It’s good stuff. 

It’ll totally change your attitude. It helps you sleep better too. And as I said before, it helps put collagen back in your skin. Your face will start looking better. It gets rid of small wrinkles. It’s kind of amazing.

And you can’t buy this anywhere. You have to make it yourself. They have biotin tablets, and they do work, but not as good as this. You’re going to get about a thousand times more active little guys in here, L. Reuteri 6475, than if you were to take a caplet. I think there’s like a billion in a caplet. There’s probably almost a trillion in a serving of this. So it’s pretty good. 

Ready sports fans, so 36 hours later, and here we go, nice and creamy. This is warm. It firms up when it gets cool. This is L. Reuteri 6475. Six, three, seven, five, whatever it is. And it is Bomb-Proof Yogurt. And it’s good stuff. We’ve got five quarts in here. Turned out perfect. Had to get a new Inova. But that’s it. 

I’ll put in all the benefits in here later. But oxytocin, collagen in your face, calmer mood, more testosterone for men, more estrogen for women. It’s amazing stuff. You can’t buy it. You have to make it. There’s that. Later!

For more on health, wealth, and happiness, visit: https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

Just had a conversation with a gentleman that walked up back here. And you meet some interesting people at cigar bars. There’s hardly any riff-raff. A lot of people that, well, I mean, if you can’t afford money for a cigar, you’re probably not gonna go in there. And even if you can’t, people usually scrape out, scrape up enough money to go in there and you get fellowship, a lot of business owners.

And one of the things, why I’ve always done it, even when I was younger, even if it was a dollar cigar, it doesn’t matter how much they cost, is it forces you to sit in one place with your thoughts. Now, I’m doing videos on this, but typically I won’t. Although I do on Sundays, I’ll get this outta the way. And I’ll enjoy my cigar, think about my business, think about my clients, and just let thoughts settle. I’m not gonna be on my computer. I’m not gonna be around anybody that’s in “my biz.” 

Typically, we don’t talk about business. Every once in a while it comes up, but we talk about just what’s going on in life in general. It’s nothing’s too acrimonious. There’s no screaming or yelling. There’s no protests going on. I happen to be in Williamson County, Tennessee, which I think is like the second or third wealthiest county in the United States these days, but definitely conservatives. Mostly a lot of business owners that own businesses around the US come here because of the taxes and stuff in Tennessee, and they’re very friendly.

But it’s a different atmosphere, and if so, regardless if you smoke cigars or not. And there’s a benefit to that because the nicotine does help you retain more and it builds neurons too. But that’s a whole other, if you wanna dive down that, you will not find it on Google. You gotta go on X and look for it there. You might find it on Facebook, but they’re still suppressing so much stuff like they did before. It is hard to find real information and so much of the medical information has been just literally dead wrong. 

So, we’re finding out that, hey, the FDA quietly got rid of the cholesterol suggestions. As far as the minimum, cholesterol has nothing to do with heart attacks. Okay? It doesn’t cause heart attacks. It, actually prevents them. It can actually help prevent dementia and a bunch of other things, but I’m not going off the track on that. If you want to go check that out, there’s, let’s see here… Dr Sean Baker, you could check out him. Dr Gina Pritchard. Oh God, there’s a bunch of ’em. I can’t remember at the moment. 

But anyway, back to my, I don’t wanna squirrel off ’cause I can go down deep, dark rabbit hole there. And mostly I found ’em all because we’ve got a bunch of doctors as clients. And so, the things they tell you in private, they can’t say online ’cause they’ll get banned.

But anyway, so just giving yourself enough time to chill out, slow down, think about your business as a whole. What could you be doing better, get past that anxious part, and without somebody yabbering. You know, I come out here and talk or I can go in the lounge somewhere else, when I’m smoking my cigar, but it forces me for at least four, five minutes to an hour and a half to just sit and chill.

And it could, it can do wonders for your business and your peace of mind. So, if you’re not doing that, figure out how to carve some time out at least an hour and a half or two hours every week. And you need to do it consistently. And I know some of us are workaholics. And you work those hours, but you need to recharge the battery and the drill. You’re not gonna be able to do it if it won’t go around. And the same thing with your brain. 

So anyway, Andrew Anderson signing off for this one. Hope you have a profitable day and week. There’s good stuff coming. Rock it out. 

Check us out at TheLongerCrowbar.com. Hopefully, we’ve got all these videos up. We haven’t been putting all of ’em in there, but because we’ve been working, so I’ve been so busy with other clients that I haven’t had a chance to. We’re focusing this month. May isn’t the month. We’re eating our own dog food that we make for everybody else.

So anyway, have a great day. See ya.

For more on health, wealth, and happiness, visit: https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

Are you being you? When you’re doing your marking and everything else, I know a lot of people will copy everyone else or a lot of their competition, guess what? If you want to surpass them, maybe look at what they’re doing that’s really working. A lot of what’s out there isn’t working, but you want to have your own self.

So, I used to, like seven or eight years ago, I did a ton of videos. Then I quit doing ’em because we got involved in some big software projects, and now we’re actually going out and marketing for “ourselves” for our agency. 

And one of the things that I’ve been told, and I know to be true and it is true now, is there’s gonna be certain people that are gonna be attracted to you. I don’t care how bad you think you are on camera. I don’t think, I don’t care if you look bad or you don’t like the way your nose looks, I’ve heard all of these weird excuses, or I can’t talk. If you are truly you, if you’re genuine, and you’ve got something that can help other people either get away from pain or seek pleasure, that’s the only two reasons anybody does anything. 

All decisions are based on that. Get away from pain or seek pleasure. And a lot of times it’s getting away from pain whether it be little or small. And when you’re doing the marketing, especially if you have a brick and mortar business, unless you’re like even butt ugly and I’m just getting here, even then, if you think you are, you’re probably not, that you should do your own marketing. Get in front of a camera like this. I’m sitting down. I’m outside. I’m in NashVegas, and it’s kind of cold and dreary, but there’s no one around, and I’m having a cigar on Sunday. 

And so, and everything you heard about nicotine’s not correct. It’s actually a psychotropic that helps your neurons connect and think faster. So, whole other program, I don’t wanna get off on that. Do a deep dive on X. You won’t find it on Google. They suppress that stuff. 

So anyway. So be yourself. You know, do something that’s you. You don’t have to be, you know, even our videos, yeah, they’re transcribed and we have subtitles, but we’re not doing a lot of editing on this stuff. I just whip ’em out and my editor, who’s great, we’ll go through it, or if I have to, I’ll go and through and through and get ’em done. But just be yourself and, and actually give people some information that they can use, you know, and if you’re hesitant about putting your face out there, don’t be.

Go to iQMarketers.com, and if you’re a local business, you should have your face up front. People don’t wanna do business, you know, if you got this cool logo, it looks like Mr Plumber or whatever, that’s cool. Have your face on there. 

And the other thing too is for consumers, this is something that’s going on, there are big hedge funds that are going out and they’re buying a bunch of HVAC companies, like 9 or 10 of them, and they’re all cutting, they’re putting in pricing out there, and I think that they’re gonna get taken out doing this. But the local mom and pops, oftentimes aren’t local mom and pops. There is a conglomerate and I know it’s happened in a number of cities and it’s been going on in most of like the plumbing and heating and cooling and everything else, definitely the dental trade and some of the doctors. So, it’s not the old, it’s not the single small business anymore. It’s a flipping conglomerate out in New York who doesn’t give a crap about customer service or more. They do to the extent that it affects their profitability to a little bit, but they don’t care about the community.

So, when you put a dollar back in your own community, it’s gonna save yourself. So, I would be on the look at. If you’re doing services, don’t go for the big national brands. Nothing wrong with them unless they’re owned locally because you want to have some impact on the people that are, and you can do a lot by just supporting small businesses in your area.

So anyway, that was a little bit of a rant. Hope you have a great day and a profitable on 2025. It’s gonna rocket, man. See ya.

For more on health, wealth, and happiness, visit: https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

Join Andrew Anderson from TheLongerCrowbar.com as he takes you through an impromptu but highly informative session on cooking delicious venison and organic hamburger ground beef patties using a cast iron skillet. Andrew begins by introducing himself and the ingredients, including ground venison and organic hamburger meat. He then demonstrates how to prepare and season the meat, emphasizing the importance of using quality ingredients like Lowry’s seasoning and good fats like tallow and duck fat for optimal flavor.

Throughout the video, Andrew provides numerous cooking tips, such as heating the skillet properly, forming the patties to the right thickness, and the benefits of flipping the meat frequently to ensure even cooking. He also shares health tips, explaining his carnivore diet and the benefits of homemade L. Reuteri yogurt, which aids in boosting oxytocin levels, improving mood, and enhancing skin health.

Andrew pauses intermittently to discuss his professional background, highlighting his work with iQMarketers.com, a leading digital marketing agency specializing in SEO, AEO (AI Engine Optimization), and website development. He offers valuable advice for business owners, stressing the importance of using video transcriptions to boost viewer engagement on social media.

The episode concludes with Andrew encouraging small business owners to stay resilient and optimistic about future economic prospects. He wraps up by stressing the importance of having a creative outlet outside work to maintain mental balance and well-being. Don’t miss this blend of culinary techniques, health insights, and motivational advice.

00:00 Cooking Plan

00:33 Preparing the Venison and Hamburger Patties

01:50 Mixing and Seasoning the Meat

05:05 Cooking the Patties

07:21 Final Touches and Cooking Tips

10:23 Conclusion and Business Insights

For more on health, wealth, and happiness, visit https://thelongercrowbar.com

Revolutionize Your Business with AI-Powered Marketing Solutions.

Visit https://iqmarketers.com today.

Take it Easy!

Cheers,
Andrew Easy Anderson

Hey, there. Want to talk about how your own attitude and your words that you speak can really have a profound impact on how much money you’re gonna make in your business. And I used to think this was fufu till I saw it in action probably about a thousand times. If you’re a coach, you never tear somebody up and down. Okay? 

Some coaches have that style, but if you really want to get through to ’em, and yeah, I mean you have to be tough, but you cannot think that you don’t have what it takes to make it. Henry Ford did this too. “Whether you think you can or you think you can’t, you’re right,” in both cases. 

And every high-end entrepreneur, millionaires, even the billionaires that I’ve talked to, they all have the same attitude. They don’t typically let anyone be negative around them, you know. They crush it. They’re negative when they confront it. And I’ve seen somebody, we were in a sales meeting, and the rule was that you had to be asked how you were, you say you were doing great or fantastic.

 So, we had a sales meeting and this was the second best sales guy in there, and normally he’s pretty good, but I don’t know what happened, his girlfriend got pissed off at him or something. But he, said, “I am not doing good at all.” 

He said, “Screw this shit.” 

Robert walked over to him and said, “What did you say?”

And he started his saying again. He goes, “This is all fucking bullshit.” 

And he clean clocked him, knocked him out, fell right down on the ground. And he said, “Everybody,” he goes, “I will not tolerate this. This will cause all of you, you’re gonna think about it today. I want you to think, take away, this as a positive lesson. Don’t ever talk negative because what you speak comes into play.” 

And if you’re around a negative person, if they’re your wife or husband, figure out how to get ’em to turn it off or divorce their asses ’cause your life’s gonna be miserable long term. 

 Same with your business. Don’t tolerate negative employees ’cause they will poison, they will poison your whole process. And I don’t know, I probably hired and fired a hundred people at least, maybe 200, ah, probably 200 at least. A lot of ’em might wanna forget though. 

 So, that’s it. So don’t stand for negativity. You know, thoughts are things. There’s a million books written on that and it’s true. So, always think you can do it, you know, and think that you’re not tired and that you’re gonna make the sale. And 9 times out of 10, it works. 

For more on health, wealth, and happiness, visit: https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

The 50-Minute Rule

Hey there, Andrew Anderson. I want to talk to you today about one of the best things that I’ve ever learned about getting more done in a quick amount of time, and that’s the 50 minute rule. I learned this from David DeAngelo, who was Eben Pagan, and I won a scholarship from him many, many, many, many moons ago.

And all you do is you just get a little timer like this, and you set it to 50 minutes, and then you hit start. And let’s see if we get this going. There we go. We got the beep going. You can get these on Amazon for a couple of bucks. You can have one today or by tomorrow, depending on where you live.

But what you do is you just concentrate on that one single thing for 50 minutes. And if you can stack two or three or four of these up in a day, you will be blown away at how much you can actually get done. 

And so that’s the tip. If you try it out, let me know if you managed to get to four, you’re a hero. And we’ll talk to you later. Andrew Anderson for TheLongerCrowbar.com, iQMarketers.com, and iQAi.pro. See ya. Hope you have a profitable day.

For more on health, wealth, and happiness, visit: https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

Hey, everybody! How you doing? Hopefully you can see this book, Who Moved My Cheese by Spencer Johnson, MD. 

The reason why I’m bringing this up is if you’ve never read it before, I highly suggest that you do. If you haven’t read it in a while, I would suggest that you go back and read it because with what President Trump is doing, the cheese is moving on a daily basis. And that’s not going to spoil it for you for anybody that hasn’t read it yet, but the amount of change that he’s done, he’s done more in two weeks than most presidents do in four years, and it will impact your business.

And for those that are prepared for it, it is going to provide more opportunity than we’ve ever seen in our lifetimes, probably in the past 100 or 200 years. And so anyway, that book will help you be prepared for it and take advantage of it. 

Hope you have a profitable day. Let me know what you think when you read it. And we’ll talk to you later. See ya.  

For more on health, wealth, and happiness, visit: https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

Hey there, sports fans. How are you doing today? Andrew Anderson here. I’m going to talk to you about four things that you can do that can blow up your business, that can double it, or 10x it. And, you know, you might be saying that, well, that guy’s just full of shit. I’m going to prove to you that I’m not.

So, we’re going to go four things real quick, and maybe my wonderful editor Mari will be able to put this up here, but… 

Number one: INCREASE YOUR LEADS. So, if you double your leads, you’re going to probably double your profits. If everything else stays the same, right? So, you could do that through AEO which is AI engine optimization, or SEO which takes longer, or advertising. And one of the really good books out there, I’m going to pop a couple of these up here, anything by Dan Kennedy. I’ve got an interview that I’ll put up here that I got a chance to ask him. I was in a Mastermind with them. The guy is just flippin genius. He’s old school and he’s great. 

So, the other thing is to IMPROVE YOUR CONVERSIONS, right? So, if you improve your conversions by 10% or 20% that’s going to result in typically that much increase in your profitability, right? And most people can’t sell their way out of a wet paper bag if the dang thing was on fire, right? But if you study books like this, if your copy sucks, there’s resources out there and this stuff all works. This is Cash Copy by Jeffrey Lant. It’s really good. I think it was $35 like 10 years ago, or maybe 15 years ago, which is like $100 now at least. The other one is Robert Collier Letter Book. This is good. You can buy these on Amazon used for not a whole lot. Another hidden gem is, and I’ve talked to this guy, he’s funny as all get out. He has lived the life of Riley. It’s kind of like a James Bond movie, but it’s by Grayton Bird. Common Sense Direct Marketing. He was the VP for Ogilvy. He’s still alive, believe it or not. Let’s see here. My Life in Advertising and Scientific Advertising by Claude Hopkins, another good book. Let’s see here. And then I already said this one, Dan Kennedy. And I think we’re, I think that’s all of them that I have up here now. And then, hold on a second, we’re going to go off frame here.

And of course, and I’ve said this before, but this one has some flippin gems. David Ogilvy. This man made enough money to live in a castle in France. His stuff is still in your face and as much in play today as it was in the sixties. So, if I’m not mistaken, if you go look at the book, there are tons of great advertisements in there and you recognize them.

The other thing is to have a HIGHER PRICED OPTIONS. Everybody acts like they’re poor. I’ve been involved with, I’ve had partners that are involved, that been all involved operations where we had just consulting work, one on one consulting for a year that was a million dollars. And so, one of the things that you need to do Is have a higher price thing. If you’ve got, your highest price is $500, you need to have $5,000. If your highest price one is $5,000, you need to have a $50,000 one. If your highest price item is $50,000, you should have a $500,000 one. And, you may not sell them right away, but it will have a perceived value of doing that. 

And when we do our trainings, I’m on kind of a cheap side. We charge $5,000 per person for a day to two days. And I usually get eight to ten people in there. But, I mean, is it really worth putting all your heart and soul and giving them wisdom where they can make a couple million dollars for less than that? No, not really. And you just have to believe that. Now, you have to be able to deliver on all this stuff. And this brings me back to the second point. 

So fourthly, the biggest thing that I see every flipping business out there, less so now than when I wrote my book 14 years ago now, it’s called the Continual Customer, is to have a MONTHLY RECURRING PAYMENT PLAN for your product or service.

And I don’t care what you have. 14, 15 years ago, this wasn’t an in thing, but now there’s more people are doing it. But if you ask 10 people that have brick and mortar businesses, you’re lucky if you find one, maybe two or three out of a hundred. And I don’t care if you’re an attorney. I don’t care if you are a plumber. If you are a roofer, if you are an electrician. 

If you’re a plumber, do you have a monthly program whereby you can charge them $10 a month? Now, I’m saying this is on the low end. Let’s say $19, $29, $49, $99 a month, whereby on a regular basis, you don’t have to do this every month, but once a quarter, you’ll come in and check all of the poor drain out down to drains and make sure there’s no hair clogs and make sure there’s no drips, and do maintenance on it.

If you’re an electrician, you can do the same thing. If you’re a roofer, you can do the same thing. So they could have a regular maintenance program on this. And I know guys that charge $4,000 a year just for maintenance on some of the bigger homes out there.

If you’re a dentist, why not? Do you have a monthly payment plan? If you’re a doctor, do you have a monthly payment plan? I know a doctor here that did it in Tennessee charged $250 a month. He’s got over 500 people. Guess what? That’s over a million dollars a year. It doesn’t take insurance, I don’t think anymore. It’s all cash. 

So anyway, those are the four things that I suggest anybody can do. They’re super easy, and most people don’t do them. 

And i’m going to give you some more tips on how to get more organic traffic. AEO right now is the easiest thing to do, easiest thing to get results with. Although, I would say there’s probably, of the agencies out there, there’s probably one out of every 5,000 that know what the hell they’re doing. The experts out there, that I’ve seen on YouTube, are flipping laughable. 

But the people that I know, that are in a group I was in, in Utah earlier last year, there was like eight of us. There was one or two billionaires, another guy’s worth $600 million and some other high end people in there. These are the ones that are taking advantage of AEO, and they’re cleaning up, and it’s kind of crazy, but the thing about it is the little guys now, if you understand AEO, that you can clean the clock on SEO. 

Amazon’s search volume or search setup has dropped 30 percent in the last year going to AI engine optimization, or people just using AI to search. And that’s going to continue. I wouldn’t be surprised if they lose another 30% or 40% over the next year.

They’re even doing it themselves. If you go to Google search now, you’ll notice on the top there that it comes up with an AI answer, and it doesn’t go through all the maps and all the other stuff. And I know people that are even ranking at like number one, number two in the maps, and they’re on every single page. And they’re losing volume because people are using AI to do the searches and they’re not optimized for it. And it is a completely different way to do things. 

If you get into it early, this is like SEO was 20 years ago where you could just slam keywords and you could get a ton of business off it. AEO is like that. And if you can get a hold of somebody that knows what they’re doing, you can clean up, especially in the next four years. 

So anyway, the four things will be up there. I may put out a printout form, but it’s super easy. This stuff is all common sense, but it’s very uncommon.

And the one last thing, are you doing flippin videos like this? If you caught me early, I told you that I was doing a ton of them like 7 or 8 years ago, and then I got out of it. I went deep into software. We actually got a software patent, and I got into AI several years ago, and I’ve been doing this stuff, but now I’m coming back out more in public because this is what you need to do.

Guess what? Elon Musk is on social media. Donald Trump’s on social media. Almost all big companies are. They’re using social media. They may not be using it well, but if you get the word out there, there’s 1,000, 10,000, 100,000, maybe even a million people that want what you have, but they have no idea that you exist.

So, get over your fear of doing videos. They don’t have to be good. I would give myself a C on this. Maybe you give me a little bit higher or lower grade, but if I can do this and I’ve got, like I said, I’ve got fancy equipment. We’ve got tripods, we got cameras and everything else, but i’m just doing this off the cuff. If you know what you’re talking about, you can do the same thing, whatever it is that you are. Mine just happens to be marketing, SEO, and software. And i’m sure you’ve got some expertise that you can do this to. And you shouldn’t run out of things to say if you really know what the hell you’re talking about, right?

So anyway, that’s it. And this is a wrap, Mari. And again, we’re going to put transcriptions up here. She’s going to do a great job. We’ll do one, two, three, four. So, you can actually understand what the heck I was talking about. And, if you’re doing videos, you need to have the subtitles in there, and then upload your SRT files, whether you’re doing them on YouTube or X. 

And right now, I’m concentrating on X. I had, and I’m going to keep on repeating this, but I had 80,000 people on there before I got taken down by the regime. And it was a great way to get new customers, make new friends, and get the word out about helping other people. If you’ve got something that really can help other people, I think if I had to concentrate on two things: Rumble and X, but mostly X. Everything else is just in seconds. 

Anyway, talk to you later. Hope you have a profitable day. And take advantage of what’s coming on, man. This is like, wooh! This is like, you know, Mr Scrooge, Donald Duck’s, what is it? I think it was his uncle, just floating around the money. These days are coming, and they’re here, but, you’ve gotta take advantage of them. We’ll talk to you later. Have a great one. Bye.

Take it Easy!

Cheers,
Andrew Easy Anderson

Three Things to Rapidly Grow Your Business 

Hey there sports fans. How you doing? Andrew Anderson here today with TheLongerCrowbar.com and iQMarketers.com. What I want to talk to you today about: three things that you can do that hardly cost any money to help improve your business. 

One, get enough sleep. I’ve got an aura ring here. They’re really helpful. They can tell you how much sleep, what the quality is.

The other thing is eating. I would cut down on your carbs. Carbs were not meant for human consumption for the most part, and I don’t want to argue, but I’ve been doing it for 392 days. I started my intermittent fasting and keto journey.

And I work out about 10 to 15 minutes every other day, sometimes every day. If you combine all three of those, you’re going to be able to make better decisions, you’re going to have far more energy. So, when you do need to grind, and there are times when you need to pound it out, that you can do so.  

Take it Easy!

Cheers,
Andrew Easy Anderson

 If you want to get more coverage on your videos on X, here’s one of the things that you can do. 

So, you want to upload your caption file, which is typically an SRT file, and upload captions. Let’s see, easily get new customers. We’re going to do that. And that’s been added. And we are done. And then we’ll post this here. 

And this one’s on how to easily get new customers. We’re going to post this bad boy right now. And there we are. So, there we go. 

And the other thing you want to do is have captions on because 80%-85% of all social media views for videos, they don’t have the sound on. Okay.

Take it Easy!

Cheers,
Andrew Easy Anderson

Your potential customers will come in to look at every part of what you have on social media, what you have on your website.

Do you have handouts? Do you offer to actually solve their problem for them before they get to you? Can you prove that you actually know what the heck you’re talking about before you try and sell them anything? And if you have a product, and if you’ve made it correctly with the product/service, we’re going to use them interchangeably here, that actually solve someone’s pain, then you just need to get the word out there.

For more on online marketing and websites, visit https://iqmarketers.com For more on health, wealth, and happiness, visit https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

We’re going to talk about the basics of marketing and letting people know about you. And if you’ve got a great product or service, the only reason why you’re not getting more sales is because people don’t know about you. 

Are you doing videos like this? Are you doing social media? Are you writing blog posts? Are you writing so that the AI engines will pick you up? If you’re not, that’s the only reason that you’re not selling more products. 

For more on online marketing and websites, visit https://iqmarketers.com For more on health, wealth, and happiness, visit https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

For more on online marketing and websites, visit https://iqmarketers.com For more on health, wealth, and happiness, visit https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

Hey there! Andrew Anderson here, and I’m having some coffee doing my walk. It’s snowing like crazy here. So point is today, if you can’t do the small things when they’re difficult, how can you ever expect to do the big things? So, this is my resolution doing my Wim Hof walk every morning. So far, so good. Go kick butt, 2025. Make it yours. Okay. See ya. It’s beautiful. And I’m in Nashvegas, so it’s kind of rare. And I gotta watch my step here because this is a big hill. And they don’t have snow shovels here. See ya!

For more on health, wealth, and happiness, visit https://thelongercrowbar.com

Take it Easy!

Cheers,
Andrew Easy Anderson

Andrew Anderson: [00:00:00] Hey there, Andrew Anderson. Hope you’re doing great. It’s a Friday and if you’re an entrepreneur, that doesn’t mean as much to everybody else, but, hope you’re having a fantastic day and getting ready to take care of this absolute juggernaut of the, economy that’s setting up. There’s $4 trillion that are coming into the, have been promised to be invested in the US in manufacturing, research, development and everything else.

And, So one of the things that you need to do to, that I suggest that you do, to get out there so people can find you, to get ’em in your sales pipeline, as it were, is to start doing videos like this so that people can know I can trust you and they can find out whether you’re full of crap or not. because once you do enough of ’em and they get.

Supposed to. You people can tell. And so just make sure you know what you’re doing when you’re doing these. So that’s it. That’s the easy tip. So talk to you later. Hope you have a profitable week and a profitable year. See ya.

Take it Easy!

Cheers,
Andrew Easy Anderson