Your potential customers will come in to look at every part of what you have on social media, what you have on your website.
Do you have handouts? Do you offer to actually solve their problem for them before they get to you? Can you prove that you actually know what the heck you’re talking about before you try and sell them anything? And if you have a product, and if you’ve made it correctly with the product/service, we’re going to use them interchangeably here, that actually solve someone’s pain, then you just need to get the word out there.
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