The Longer Crowbar The LongerCrowbar

Meet Andrew

The story.

In life, I have found that it is a lot easier to get things done with a longer crowbar. Tools give us leverage physically and mentally. That is what this whole site is about — health, wealth, and relationships, with leverage.

Andrew Anderson recording a video outdoors in a green fleece

About Andrew

I got into digital marketing nearly four decades ago. Yes, in the late eighties. My first online presence was on CompuServe in 1986 — a job board for medical professionals paired with a voice response system I built myself from parts I sourced out of Computer Shopper magazine. People could dial a number and search hospital jobs by voice. In 1986. On a dial-up modem.

Around the same time I was working on the sales and development of one of the first automated voice input systems ever built. The original prototype is now in the Smithsonian Institution. I also built a voice-activated vending machine and pitched it to Coca-Cola. They passed. Bless their hearts.

In the late eighties and early nineties I worked on a pilot program with the University of California building software for people with disabilities, served on the steering committee for universities across the US, Canada, and the EU on ADA policy, and consulted with hundreds of businesses including Fortune 100 companies on ADA compliance — alongside Apple, IBM, and Microsoft.

In the nineties I created, built, and sold one of the first large-scale sporting applications on the web. In the early 2000s I conceived and pitched one of the first live-streamed runway shows online. I helped architect a token banking system for a major brand that decoupled purchases from direct credit card transactions — the same model that now powers virtually every game on the planet. I built an online real estate listing system years before Zillow existed.

When WordPress launched in 2003, I jumped on it immediately while most developers were still betting on Drupal and Joomla. I contributed to the core and built plugins early. I later built a plugin connecting Pinterest to WordPress when Pinterest was a startup nobody believed in — for a total of $600. Pinterest now has over 500 million users.

I have always been early. With AI, for the first time in my career, I am only about six months ahead. That window has never been this small. And that changes everything for the businesses that move now.

The bottom line: I love building strategic systems that make everything work together as one machine — websites, AI implementation, software, automation, content, and direct response. That combination is what moves businesses from where they are to where they want to be.

Where else to find me

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