Hey there, sports fans. How are you doing today? Andrew Anderson here. I’m going to talk to you about four things that you can do that can blow up your business, that can double it, or 10x it. And, you know, you might be saying that, well, that guy’s just full of shit. I’m going to prove to you that I’m not.
So, we’re going to go four things real quick, and maybe my wonderful editor Mari will be able to put this up here, but…
Number one: INCREASE YOUR LEADS. So, if you double your leads, you’re going to probably double your profits. If everything else stays the same, right? So, you could do that through AEO which is AI engine optimization, or SEO which takes longer, or advertising. And one of the really good books out there, I’m going to pop a couple of these up here, anything by Dan Kennedy. I’ve got an interview that I’ll put up here that I got a chance to ask him. I was in a Mastermind with them. The guy is just flippin genius. He’s old school and he’s great.
So, the other thing is to IMPROVE YOUR CONVERSIONS, right? So, if you improve your conversions by 10% or 20% that’s going to result in typically that much increase in your profitability, right? And most people can’t sell their way out of a wet paper bag if the dang thing was on fire, right? But if you study books like this, if your copy sucks, there’s resources out there and this stuff all works. This is Cash Copy by Jeffrey Lant. It’s really good. I think it was $35 like 10 years ago, or maybe 15 years ago, which is like $100 now at least. The other one is Robert Collier Letter Book. This is good. You can buy these on Amazon used for not a whole lot. Another hidden gem is, and I’ve talked to this guy, he’s funny as all get out. He has lived the life of Riley. It’s kind of like a James Bond movie, but it’s by Grayton Bird. Common Sense Direct Marketing. He was the VP for Ogilvy. He’s still alive, believe it or not. Let’s see here. My Life in Advertising and Scientific Advertising by Claude Hopkins, another good book. Let’s see here. And then I already said this one, Dan Kennedy. And I think we’re, I think that’s all of them that I have up here now. And then, hold on a second, we’re going to go off frame here.
And of course, and I’ve said this before, but this one has some flippin gems. David Ogilvy. This man made enough money to live in a castle in France. His stuff is still in your face and as much in play today as it was in the sixties. So, if I’m not mistaken, if you go look at the book, there are tons of great advertisements in there and you recognize them.
The other thing is to have a HIGHER PRICED OPTIONS. Everybody acts like they’re poor. I’ve been involved with, I’ve had partners that are involved, that been all involved operations where we had just consulting work, one on one consulting for a year that was a million dollars. And so, one of the things that you need to do Is have a higher price thing. If you’ve got, your highest price is $500, you need to have $5,000. If your highest price one is $5,000, you need to have a $50,000 one. If your highest price item is $50,000, you should have a $500,000 one. And, you may not sell them right away, but it will have a perceived value of doing that.
And when we do our trainings, I’m on kind of a cheap side. We charge $5,000 per person for a day to two days. And I usually get eight to ten people in there. But, I mean, is it really worth putting all your heart and soul and giving them wisdom where they can make a couple million dollars for less than that? No, not really. And you just have to believe that. Now, you have to be able to deliver on all this stuff. And this brings me back to the second point.
So fourthly, the biggest thing that I see every flipping business out there, less so now than when I wrote my book 14 years ago now, it’s called the Continual Customer, is to have a MONTHLY RECURRING PAYMENT PLAN for your product or service.
And I don’t care what you have. 14, 15 years ago, this wasn’t an in thing, but now there’s more people are doing it. But if you ask 10 people that have brick and mortar businesses, you’re lucky if you find one, maybe two or three out of a hundred. And I don’t care if you’re an attorney. I don’t care if you are a plumber. If you are a roofer, if you are an electrician.
If you’re a plumber, do you have a monthly program whereby you can charge them $10 a month? Now, I’m saying this is on the low end. Let’s say $19, $29, $49, $99 a month, whereby on a regular basis, you don’t have to do this every month, but once a quarter, you’ll come in and check all of the poor drain out down to drains and make sure there’s no hair clogs and make sure there’s no drips, and do maintenance on it.
If you’re an electrician, you can do the same thing. If you’re a roofer, you can do the same thing. So they could have a regular maintenance program on this. And I know guys that charge $4,000 a year just for maintenance on some of the bigger homes out there.
If you’re a dentist, why not? Do you have a monthly payment plan? If you’re a doctor, do you have a monthly payment plan? I know a doctor here that did it in Tennessee charged $250 a month. He’s got over 500 people. Guess what? That’s over a million dollars a year. It doesn’t take insurance, I don’t think anymore. It’s all cash.
So anyway, those are the four things that I suggest anybody can do. They’re super easy, and most people don’t do them.
And i’m going to give you some more tips on how to get more organic traffic. AEO right now is the easiest thing to do, easiest thing to get results with. Although, I would say there’s probably, of the agencies out there, there’s probably one out of every 5,000 that know what the hell they’re doing. The experts out there, that I’ve seen on YouTube, are flipping laughable.
But the people that I know, that are in a group I was in, in Utah earlier last year, there was like eight of us. There was one or two billionaires, another guy’s worth $600 million and some other high end people in there. These are the ones that are taking advantage of AEO, and they’re cleaning up, and it’s kind of crazy, but the thing about it is the little guys now, if you understand AEO, that you can clean the clock on SEO.
Amazon’s search volume or search setup has dropped 30 percent in the last year going to AI engine optimization, or people just using AI to search. And that’s going to continue. I wouldn’t be surprised if they lose another 30% or 40% over the next year.
They’re even doing it themselves. If you go to Google search now, you’ll notice on the top there that it comes up with an AI answer, and it doesn’t go through all the maps and all the other stuff. And I know people that are even ranking at like number one, number two in the maps, and they’re on every single page. And they’re losing volume because people are using AI to do the searches and they’re not optimized for it. And it is a completely different way to do things.
If you get into it early, this is like SEO was 20 years ago where you could just slam keywords and you could get a ton of business off it. AEO is like that. And if you can get a hold of somebody that knows what they’re doing, you can clean up, especially in the next four years.
So anyway, the four things will be up there. I may put out a printout form, but it’s super easy. This stuff is all common sense, but it’s very uncommon.
And the one last thing, are you doing flippin videos like this? If you caught me early, I told you that I was doing a ton of them like 7 or 8 years ago, and then I got out of it. I went deep into software. We actually got a software patent, and I got into AI several years ago, and I’ve been doing this stuff, but now I’m coming back out more in public because this is what you need to do.
Guess what? Elon Musk is on social media. Donald Trump’s on social media. Almost all big companies are. They’re using social media. They may not be using it well, but if you get the word out there, there’s 1,000, 10,000, 100,000, maybe even a million people that want what you have, but they have no idea that you exist.
So, get over your fear of doing videos. They don’t have to be good. I would give myself a C on this. Maybe you give me a little bit higher or lower grade, but if I can do this and I’ve got, like I said, I’ve got fancy equipment. We’ve got tripods, we got cameras and everything else, but i’m just doing this off the cuff. If you know what you’re talking about, you can do the same thing, whatever it is that you are. Mine just happens to be marketing, SEO, and software. And i’m sure you’ve got some expertise that you can do this to. And you shouldn’t run out of things to say if you really know what the hell you’re talking about, right?
So anyway, that’s it. And this is a wrap, Mari. And again, we’re going to put transcriptions up here. She’s going to do a great job. We’ll do one, two, three, four. So, you can actually understand what the heck I was talking about. And, if you’re doing videos, you need to have the subtitles in there, and then upload your SRT files, whether you’re doing them on YouTube or X.
And right now, I’m concentrating on X. I had, and I’m going to keep on repeating this, but I had 80,000 people on there before I got taken down by the regime. And it was a great way to get new customers, make new friends, and get the word out about helping other people. If you’ve got something that really can help other people, I think if I had to concentrate on two things: Rumble and X, but mostly X. Everything else is just in seconds.
Anyway, talk to you later. Hope you have a profitable day. And take advantage of what’s coming on, man. This is like, wooh! This is like, you know, Mr Scrooge, Donald Duck’s, what is it? I think it was his uncle, just floating around the money. These days are coming, and they’re here, but, you’ve gotta take advantage of them. We’ll talk to you later. Have a great one. Bye.
