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Do These Four Profitable Things: Number Two
Do These Four Profitable Things Number Two
Things that you can do that can blow up your business, that can double it, or 10x it.
So, the other thing is to IMPROVE YOUR CONVERSIONS, right? So, if you improve your conversions by 10% or 20% that's going to result in typically that much increase in your profitability, right? And most people can't sell their way out of a wet paper bag if the dang thing was on fire, right? But if you study books like this. This is Cash Copy by Jeffrey Lant. It's really good. Another hidden gem is by Grayton Bird. Common Sense Direct Marketing. He was the VP for Ogilvy. Let's see here. My Life in Advertising and Scientific Advertising by Claude Hopkins. This one has some flippin gems. David Ogilvy. His stuff is still in your face and as much in play today as it was in the sixties.
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