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0:00 Communication Creates Wealth
Wealth starts to be created at the next level of value. This is the second-highest level of value and where wealth begins to be created. It’s called communication. The resource that you use on this level is called a mouth. Now, there is a caveat. You have to have a mouth, and you have to learn how to use it to produce wealth. Because just because you have a mouth, that’s not a guarantee. That’s only half the equation.
You need to learn how to have conversations that create cash flow. You need to know how to develop or deliver a message that moves the masses. And if you can do that, you can make a hundred thousand dollars a year selling cars or life insurance (at the very least).On the high end, you might make a hundred million as an A-list actor or singer. If you’re an entrepreneur who sells whatever you might make somewhere in the middle,
Communication.
0:50 The reality is…
I’m fairly theatrical and not terribly bad-looking, right? However, nobody in Hollywood is banging on my door and saying, “Hey, can you come star in our next blockbuster movie?” Now, if I wanted to star in a blockbuster movie, I would write the script, hire the crew, and make the movie, and then I would make it a blockbuster movie. But that’s not my desire. That is not something I want to do.I could figure it out, but nobody’s banging down my door.
I sing for my own personal enjoyment and for other people’s personal endurance. You’ll get that one on the way home, and you’re probably not going to make a fortune singing. Now I can make a fortune writing songs. I’ve written some really good songs, and we’ve released two albums that have sold in the thousands.And we’re gonna re-release our album. As soon as our YouTube channel gets a million subscribers, we’re going to re-release our album. Okay.
But in the meantime, in between times, it’s probably not going to happen for me to sing.
So guess what? I need to be an author and write a book that a bunch of people want to read. Oh, check. Done that. Last year, I wrote a book in which I claimed that we make between $25 and $30,000 per month on average.One book. I wrote it one time, and it pays me every single solitary day. Oh, snap. Oh snap. I wrote a book back in 2006. That book makes us about $12,000 a month. Oh, by the way, is that on the implementation level? Nope. Yeah. I implemented it by writing the book, but guess what? Boom, I got it printed. Now all we have to do is have a funnel out there, and then people will come buy it.
Communication level.
2:16 You Must Improve Your Speaking Skills
Hey, let me ask you a question: you’re a business owner. You’re bringing in half a million dollars a year in revenue. I say, “Tell you what, you pay me $350,000.” I’m gonna show you how to get to 3 million.” Who wants that deal? Everybody wants that deal. If they believe that I can help them get there, everybody wants that deal.
In order for them to believe that I can get them there, I have to use this thing called “words.” And I must be able to use those words deftly enough to instill faith in their minds, so they believe I can assist them.And they perform the function of taking some money out of their account and putting it in mine. And I did it with words.
I remember when I was a little boy. I was terribly introverted. I know that’s hard for you to believe. I remember being in the sixth grade. I was hanging out with my dad here in Tampa. I didn’t like talking to people I didn’t know, and I hated my name. I’ve got six brothers. In my mind, they all have what I call “normal names.” I used to say to my mom, and I know I said it to her every week while I was growing up: “Seriously, the only thing you could think of when you came to me was Myron, Myron?” Because that’s how I heard it, right? “Myron.”
So my dad sees his friend Mary. He says to me, “Son, this is my friend Mary.” We grew up together. “Tell Mary your name.”
I was horrified. I was horrified. I’m in the sixth grade. I’m 12 years old. This was a very traumatic experience for me.
I can remember thinking to myself, “You just told me her name.” Why couldn’t you tell her my name? “You want me to talk to this person I don’t know.” And I’m an introvert. I didn’t know I was an introvert. “But you want me to talk to this person I don’t know.” I don’t want to talk to her. And you want me to talk to her about my least favorite subject in the world? “Hi, my name’s Myron.”
So I did what any self-respecting introverted boy who despises his name would do: I changed it.I cried
My dad went into dad mode. “Why? “What is the matter with you?”
hated my name. I was an introvert. didn’t like to talk.
Until one day, that is.I woke up and I realized: If I’m going to do better in life, I’ve got to get good at this talking thing. And you can’t just talk to me on the inside. I’ve got to talk to some other folks on the outside.
Myron has consulting clients whose businesses are doing 7 and 8 figures in revenue using the business optimization strategies Myron taught them.
His students are experiencing exponential business growth. And he can show anyone how to turn his or her passion into profits. He teaches everyday people to become wealthy, often using skills they already have.
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