The Longer Crowbar Articles

4 Moves To Scale Your Business Fast by Myron Golden

If you want to scale your business fast, these 4 steps are probably the answer you have been looking for! I know they sure worked for us.
Four Moves to Scale Any Business

0:00 Introduction

These four moves can scale a business from $10,000 a month to over $128,000 a month in four moves. How long those four moves take is going to be determined by how fast you implement them. They’re the very same four simple moves that I talk about in my book, “BOSS MOVES.”

Let’s say you’re generating 100 leads per month. And then let’s say your conversion rate is 10%. That’s your conversion rate. And on that conversion rate, let’s say your sale price is $1,000, right? That’s your sale price.

01:47 Double your lead generation

If you double your lead generation, instead of generating 100 leads per month, you will now generate 200 leads per month.Now you’re converting 10% of 200 leads, which is 20 sales. 20 sales times a thousand dollars Now, your business is generating $20,000 a month, and you only made one move.

How do you double your lead generation? by getting better at creating opt-in pages. One of the best things you can do is to start moving cold traffic away from pain instead of moving them towards pleasure. That should double your opt-in rate by itself.

02:51 Double Your Conversions

The next thing is that we’re going to double the conversions. We get 20% conversions when we stop trying to get people to buy what we’re selling and instead create an environment that makes them feel like buying. People don’t buy things because you tried to get them to buy them. They buy things for their own reasons. People do what they do because they feel like doing it. If you can figure out how to create an environment that makes people feel like buying, you can double your conversion rate.

When you double your conversion rate, you’re generating 200 leads per month. You’re converting those leads at 20%. 20% conversion rate multiplied by 200 leads per monthYou’re making 40 sales. Now you’re making $40,000 a month. You quadrupled your business, and you’ve only made two moves.

4:17 Include A High-Value Offer

The next thing you’re going to do is add a premium-value offer. A lot of people call the premium value offer a high-ticket offer. I like to call it a premium value offer because that’s what I get. Premium value is what the client gets.

You’re already making 40 sales a month. You make your premium value offer to the same 40 clients you get every month.Let’s say you convert that premium-value offer at 10%. That’s four sales. Four sales times your $10,000 offer That’s another $40,000 a month. Now you’re generating $40,000 a month here. $40,000 a month there. That’s $80,000 a month. Congratulations. You’re making almost a million dollars a year, and you’ve only done three of the moves.

06:08 Forced Continuity Offer

What’s that last move? We’re gonna add an FCO. FCO stands for “forced continuity offer.” Let’s say, in addition to all this other cool stuff you’re doing, you add a forced continuity offer to these 40 sales you’re making every month.

Let’s say it’s software that sells for a hundred dollars a month, and now you’re getting 40 people a month to pay for this one hundred dollars. It’s a hundred-dollar offer, but it’s forced continuity because you’re giving it to them for free for the first month, first two months, or first three months.After that, they start paying for it. So you’ve gotten 40 new people interested in your $100 offer per month.

Watch what happens. You’re already making $80,000 a month from your core product offer at the regular price plus your premium value offer at $10,000 a month. Now, you’ve got 40 sales a month. 40 sales multiplied by $100 equals $4,000That’s pretty cool. multiplied by 12 months.That’s $48,000 a month. You add $48,000 per month to $80,000 per month.Four moves, $128,000. Congratulations. You’re a millionaire. Those are the four moves. When you make those moves and make them masterfully, you’ll double your lead generation from a hundred leads a month to 200 leads a month.

07:50 Summary

You double your conversions from 10% to 20%, and then you add a premium value offer and start converting 10% of your core product buyers to your premium value offer. Then there’s the forced continuity. So, all 40 sales a month you’re making also count toward saying yes to your forced continuity offer. You do those four moves. At the end of the year, your monthly revenue is $128,000. 

Get more of Myron Golden here. We have put the best of his amazing teachings here. https://thelongercrowbar.com/myron-golden

Myron has consulting clients whose businesses are doing 7 and 8 figures in revenue using the business optimization strategies Myron taught them.

His students are experiencing exponential business growth. And he can show anyone how to turn his or her passion into profits. He teaches everyday people to become wealthy, often using skills they already have.

Now he is ready to teach you how to duplicate his success and that of his student’s success.

There are 2 things that we can highly recommend. And I do mean highly. Not saying that you will get the same result, but in his Make More Offers Challenge that we took, during the 5 Week Challenge, we picked up an extra $30,000 that we would not have made. And that number may turn out to be10x that depending on what happens.

Click On This Link To Check It Out. The Make More Offers Challenge.

Click On This Link For The Best Selling BOSS Moves Book

This book shows you how to increase sales by 2x, 5x, and even 10x!

Author

Share Post

Facebook
LinkedIn
Twitter
Email